Privacy Policy
Effective Date: September 4, 2026
Adams Estate (“Adams Estate,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit adamsestate.com, submit an inquiry, interact with our advertisements, or use our online lodging reservation experience, including the booking engine provided by innRoad.
By using our website or submitting information to us, you acknowledge the practices described in this Privacy Policy.
Information We Collect
Information You Provide
We may collect information that you provide directly to us, including:
Your name, email address, telephone number, and mailing address
Wedding, event, lodging, or reservation information
Event dates, estimated guest counts, preferences, and other inquiry details
Communications you send to us
Payment and transaction-related information
Any other information you choose to provide
When you make a lodging reservation, payment information may be collected and processed directly by innRoad or its payment-processing providers. Adams Estate may receive information relating to your reservation and transaction but may not directly receive or store your complete payment-card information.
Information Collected Automatically
When you visit the Adams Estate website, we and our website service providers may automatically collect certain information, including:
Internet Protocol address
Browser and device type
Operating system
Approximate geographic location
Referring website or advertising source
Pages viewed and links selected
Dates and times of visits
Website interactions
Cookie identifiers and similar online identifiers
Advertising and conversion information
We may collect this information using cookies, pixels, tags, web beacons, local storage, and similar technologies.
How We Use Information
We may use information to:
Operate, maintain, and improve our website and services
Respond to wedding, event, and lodging inquiries
Process and manage reservations and transactions
Communicate with guests, clients, and prospective clients
Understand how visitors use our website
Measure the effectiveness of our advertising
Attribute inquiries and other website actions to advertising campaigns
Create or manage advertising audiences
Display advertisements that may be relevant to visitors
Protect our website, guests, business, and systems
Prevent fraud or misuse
Comply with applicable legal obligations
Cookies and Similar Technologies
Cookies are small files placed on your browser or device. On the Adams Estate website, we may use the following types of cookies and similar technologies:
Necessary cookies: Support essential website functions.
Analytics cookies: Help us understand website traffic, visitor interactions, and website performance.
Advertising cookies: Help us measure advertising results, understand whether an advertisement resulted in an inquiry, create advertising audiences, and deliver more relevant advertisements.
Preference cookies: Remember certain settings and choices.
You can control or delete cookies through your browser settings. You can also manage certain advertising choices through the Google and Meta controls described below. Blocking certain cookies may affect how the website functions.
Google Analytics and Google Ads
We use Google Analytics and Google Ads technologies to understand how visitors interact with our website, measure advertising performance, and track actions such as inquiries or selections of booking links.
Google may collect information through cookies, tags, and similar technologies, including information about your browser, device, interactions, approximate location, and visits to our website. Google may use first-party and advertising cookies or other identifiers to provide analytics, advertising, attribution, and measurement services.
Information collected through Google’s services may be combined with information about activity on other websites or services, depending on your Google settings and the features we use. We do not knowingly send names, email addresses, telephone numbers, complete payment-card information, or other information that directly identifies you to Google Analytics.
Depending on the Google Ads features enabled on our website, Google may receive securely hashed contact information that you provide to us, such as an email address or telephone number, for advertising measurement and conversion-matching purposes. Hashing converts the information into a coded format before it is transmitted. We do not send complete payment-card information to Google for these purposes.
You can learn more about how Google uses information from websites that use its services at:
How Google uses information from sites or apps that use its services
You can manage personalized-advertising settings through:
You may also install the:
Google Analytics Opt-out Browser Add-on
Meta Pixel
We use the Meta Pixel and related Meta Business Tools provided by Meta Platforms, Inc. These technologies help us measure the effectiveness of advertising, understand actions visitors take after viewing or selecting an advertisement, create advertising audiences, and show advertisements that may be more relevant.
Meta may use cookies, pixels, web beacons, and similar technologies to collect or receive information from our website and elsewhere on the internet. This may include information about your device, browser, website activity, advertisements viewed, links selected, and actions taken on our website. Meta may use this information to provide advertising, measurement, personalization, and analytics services.
Depending on how the Meta Business Tools are configured, Meta may also receive securely hashed contact information submitted through our website for advertising measurement and matching purposes. We do not send complete payment-card information to Meta through these advertising technologies.
Your use of Facebook, Instagram, and other Meta services is governed separately by Meta’s policies. Information about Meta’s privacy practices and advertising controls is available at:
Meta Accounts Center – Ad Preferences
You may also manage certain interest-based advertising choices through the Digital Advertising Alliance or the Network Advertising Initiative.
Online Booking Through innRoad
Our lodging reservation experience is provided through innRoad. When you use the booking engine, innRoad may collect information necessary to search availability, process reservations, communicate with guests, prevent fraud, and process payments.
We may receive and use reservation information from innRoad to provide lodging services and manage our relationship with you. innRoad’s collection and processing of information are also subject to its own privacy policy:
Our use of innRoad does not replace this Privacy Policy. This policy applies to Adams Estate’s collection and use of information obtained through the booking process.
The Google and Meta advertising technologies described in this policy operate on the Adams Estate website and are not installed on the innRoad booking engine.
How We Disclose Information
We may disclose information to:
Website-hosting and technology providers
innRoad and reservation-management providers
Payment processors
Email and communication providers
Google, Meta, and other analytics or advertising providers
Professional advisers, insurers, auditors, and consultants
Government agencies or other parties when required by law
A successor or acquiring organization in connection with a business transaction
We do not sell personal information for money. However, the use of advertising cookies and pixels may be considered “selling,” “sharing,” or targeted advertising under certain privacy laws.
You may manage certain advertising choices through your browser settings and the Google and Meta advertising controls described in this policy. You may also contact us with questions or requests concerning the use of your information for advertising.
Your Privacy Choices and Rights
Depending on where you live, you may have rights regarding your personal information, including the right to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain information
Withdraw consent where processing is based on consent
Opt out of certain targeted advertising, sales, or sharing
Request information about how your information is used or disclosed
Appeal a decision concerning a privacy request, where applicable
To submit a request, email info@adamsestate.com. We may need to verify your identity before completing a request. We will not discriminate against you for exercising an applicable privacy right.
Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes described in this policy, provide services, maintain business and tax records, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods may vary depending on the nature of the information and why it was collected.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it.
International Visitors
Information collected through our website may be processed or stored in the United States or other countries where our service providers operate. These countries may have privacy laws that differ from those in your country.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or business practices. We will post the revised policy on this page and update the effective date at the top.
Contact Us
If you have questions or requests concerning this Privacy Policy, please contact us:
Adams Estate
2222 West Pierce Street
Lake Alfred, Florida 33850
Email: info@adamsestate.com
Telephone: 863-664-8564